Top 25 Best SaaS Blogs & SaaS Entrepreneurs to Follow in 2023 💼👨🏽‍💻

If you’ve been searching for the best SaaS blogs and influencers look no further.

Our exclusive list of the best SaaS blogs is here to help supercharge your revenue. From SaaS marketing, sales, and reviews to SaaS startup and entrepreneurship guides, we have covered them all.

Modern-day businesses need SaaS-based products, techniques, and analytics to gain a competitive edge in this rapidly competitive market. Businesses that don’t update themselves risk getting into obscurity – it’s as simple as that.

Fortunately, you do not need to invest thousands of dollars in consultation; there are hundreds of SaaS blogs and resources that can help you ease your decision making and turn complex issues into turnkey solutions.

The 25 Best SaaS Blogs in 2023

We have picked review-based SaaS blogs that compare and detail products as well as blogs by serial entrepreneurs, venture capitalists, veteran marketers, and more.

Furthermore, this list contains product-based blogs as they share their data-driven solutions and insightful analytics that transform into marketing strategies.

When industry leaders lead you, you can be sure that you’re on the right track. Here’s the list of best SaaS blogs that you should be following and reading in 2023:

1. All That SaaS – Top SaaS Marketing Blog for 2023

Follow All That SaaS on Twitter: @AllThatSaaS
Follow Dan Decker on Twitter: @DanDeckerATS
Main SaaS topics: SaaS Reviews, SaaS Marketing

best SaaS blogs, top SaaS blogs, SaaS sales blogs, SaaS marketing blogs, All That SaaS

We will be a little biased on this one – we really put our blood, sweat, and tears into making All That SaaS a successful SaaS blog.

All That SaaS are experts in providing excellent reviews, valuable tips, and treasured information that will help you make smart decisions on choosing software.

Since its inception, this blog is gradually taking the internet by storm. All That SaaS does not only provide reviews on various software products, but their SaaS Insider category is packed with industry news and roundups that you simply cannot miss.

This blog is run by Dan Decker who is a SaaS industry expert and has been helping companies in achieving their marketing goals.

If we’re talking about the best SaaS blogs at a blooming stage, then All That SaaS is surely the best SaaS blog. All That SaaS is helpful for individuals and businesses alike, so you wouldn’t want to miss being on their subscriber list as well.

2. SaaStr by Jason Lemkin

Follow Jason Lemkin on Twitter: @jasonlk
Main SaaS topics: SaaS Startups; Entrepreneurship, Funding, and Investment

SaaStr is a startup funding and investment blog that is championed by Jason M. Lemkin, one of the leading SaaS startup founders and venture capitalists. SaaStr boasts the world’s largest community for B2B/SaaS founders.

Other than general blog posts, their blog contains articles and videos from the events organized by SaaStr. These events are held in various locations, where leading mentors and speakers from all around the world are invited to share their experience and knowledge.

SaaStr blog also contains abundant resources including free eBooks, audio, Q&A, videos, podcasts, and SaaStr academy. You can even apply as a podcast speaker if you’re an industry gem who can add value to their podcasts.

3. Totango SaaS Blog

Follow Totango on Twitter: @Totango
Main SaaS topics: SaaS Sales, SaaS Marketing

Totango has a clear focus on Customer Success and this makes Totango stand out.

This blog contains articles from leading SaaS experts particularly on how to use the cloud to analyze consumer behavior and signals that customer-facing teams need to know.

Totango is not only the leaders but also the pioneers in the customer success industry and has helped various businesses improve their consumer success levels.

4. SaaSMetrics SaaS Blog

Follow SaaS Metrics on Twitter: @Metricsapp
Main SaaS topics: SaaS Reviews, SaaS Marketing

As their name suggests, SaaSMetrics has a keen emphasis on SaaS metrics, operations, and financials. They also provide valuable information and tips for businesses keen to buy SaaS services.

SaaSMetrics is one of the best blogs for individuals and businesses new to the industry. They enable making key decisions easier by guiding on top industry software solutions.

They discuss the key benefits of acquiring a product or technology and also any potential pitfalls. And that’s not all, their reviews are highly beneficial too.

5. Crazy Egg Blog

Follow Crazy Egg on Twitter: @CrazyEgg
Main SaaS topics: SaaS Sales, SaaS Marketing

If you’re into online marketing, you must have come across Crazy Egg. And you’d have surely heard about their founders Hiten Shah and Neil Patel too. Who doesn’t know about Neil Patel though?

But In case if you didn’t know, Shah and Neil Patel are the founders of Crazy Egg. They launched in back in 2006 and over the years, Crazy Egg made its mark among the top SaaS blogs and a go-to resource for guidance on website conversion optimization.

Aside from blog posts, Crazy Egg also offers A/B testing platforms created to boost website conversion rates within merely 30 days.

6. Tomasz Tunguz

Follow Tomasz Tunguz on Twitter: @ttunguz
Main SaaS topics: SaaS Startups; Entrepreneurship, Funding, and Investment

This blog is run by esteemed startup venture capitalist Tomasz Tunguz who has years of experience at his disposal in helping companies grow their revenue. While this blog has an incredibly simple user-interface, there is no doubt the content covered here is absolutely priceless.

Though the key focus areas are SaaS and startups, Tomasz in his blog also covers industry best practices, data analysis, trends, fundraising, financials, marketing, strategy, you name it and he has it!

Tomasz’s blogs are very articulate, full of hard-boiled resources, and the level of detail that he covers is absolutely outstanding.

7. For Entrepreneurs by David Skok

Follow David Skok on Twitter: @BostonVC
Main SaaS topics: SaaS Startups; Entrepreneurship, Funding, and Investment

The respected author of this blog is a serial entrepreneur, David Skok. This is one of the best SaaS blogs dedicated to startups and entrepreneurs.

In his blog, David Shares his invaluable experience with SaaS startups, business models, marketing, and more. This is an ideal blog for those looking to dive into uncharted waters in the world of SaaS marketing.

David also highlights fundamental issues faced by startup founders and their organizations face in the early stages and in getting funds. David helps struggling startups into becoming successful startups.

For Entrepreneurs is ranked on #2 Forbes list of 100 Best Websites and we’re not surprised at all. Keep up the great work, David!

8. Chaotic Flow by Joel York

Follow Joel York on Twitter: @JoelYork
Main SaaS topics: SaaS Sales, SaaS Marketing

Chaotic Flow is one of the leading SaaS sales blogs managed by Joel York, who is a SaaS marketing and sales expert. His blog chiefly discusses SaaS marketing, SaaS sales, SaaS model, SaaS metrics, and cloud computing.

Joel shares his knowledge and experience to help managers at software companies. He analyzes real-world scenarios, SaaS marketing strategies, and tactics using best practices.

One of the best things about Joel’s blog is that it explains complex information in a very simple and easy to read manner. It hardly takes 2-3 minutes to finish reading his entire blog post.

So if you’re looking for a blog that’s more info in less time, then Chaotic Flow is definitely worth considering.

Aside from writing regular blog posts, Joel provides in-depth knowledge about SaaS through his free eBooks.

9. Chargify Blog

Follow Chargify on Twitter: @Chargify
Main SaaS topics: SaaS Sales, SaaS Marketing

Chargify is basically a B2B SaaS billing software that has a SaaS sales blog where they provide insight on how to build and grow a subscription-based business.

The key components of Chargify’s blog include pricing/invoicing, revenue management, SaaS automation, free-to-paid conversions, subscriber growth, churn, and retention.

While providing expert insight and data-driven analysis, Chargify’s blog also provides buzzing industry news and archives.

When we talk about product-based blogs, we can rest assured that they are full of data and customer experiences that may not be available elsewhere.

Because every company has a different story and that’s one of the reasons why blogs like Chargify can be very valuable.

Whether you are a Chargify user or not, their blog will certainly help you make the most of what a top SaaS blog has to offer.

10. Close.io Blog

Follow Close on Twitter: @Close
Main SaaS topics: SaaS Startups, SaaS Marketing

Close has made its name as one of the leading sales applications that have helped hundreds of Silicon Valley startups and generated millions for them. Their wide range of specialized products includes SaaS-based calling, e-mailing, SMS, reporting, and API Integrations.

They are brimmed with SaaS-based solutions and they know exactly how to “close” sales (excuse the pun). And this is exactly what they explain in their SaaS marketing blogs.

They have got numerous blog posts alongside resources, such as their own startup library, sales motivation, and product guide. Likewise, if you’re not their user you can always learn sales tips and resources from the best.

11. Inside Intercom

Follow Inside Intercom on Twitter: @InsideIntercom
Main SaaS topics: SaaS Sales, SaaS Marketing

This entry is also a product-based SaaS marketing blog having 4 featured writers. Inside Intercom goes deep on topics such as startups and SaaS products.

Although their blogs are opinionated, but straightforward with a personal touch and they elaborate their thoughts in a very playful writing style.

Inside Intercom takes special note of the reader’s feedback and they base their content according to what their readers want to learn. They also provide cross-functional information, such as helping marketers understand the role of software engineers and vice versa.

12. SaaS Genius

Follow SaaS Genius on Twitter: @saasgenius
Main SaaS topics: SaaS Reviews, SaaS Marketing

SaaS Genius is a software product review blog that will help you learn how to find a suitable software option for you and your company. Their blog contains a nifty search feature that you can use to filter the kind of solution you are looking for as you go deep into finding multiple software overviews.

Their blog is fixated on providing unbiased recommendations about specific SaaS solutions through user reviews, articles, and blog posts.

They also provide personalized recommendations based on your exact requirements so you can save time and only get to the right software that you need.

13. OpenView Labs

Follow OpenView Labs on Twitter: @OpenViewVenture
Main SaaS Topics: SaaS Product Management, SaaS Marketing

Several SaaS sales and marketing blogs are present online. OpenView Labs, one of the most famous ones, is a venture capital and business growth blog.

OpenView is a venture capital firm, specializing in investments for software companies in the expansion stage. It helps companies by optimizing their growth funnels, fine-tuning their prices/packages, and scaling their GTM strategies.

This company helps expansion stage software firms by organizing, prioritizing, and even extending the reach of teams in most important areas such as retention, expansion, acquisition, conversion, and corporate development.

14. Both Sides of the Table

Follow Both Sides of the Table on Twitter: @msuster
Main SaaS Topics: Entrepreneurship, SaaS Ventures

Both Sides of the Table is definitely one of the best SaaS sales blogs available online. This blog aims to guide digital entrepreneurs in the field of making their SaaS more manageable, reliable, and accessible.

With over 36000 followers, BothSides blog covers important topics such as venture capitalism, entrepreneurship, start-ups, and much more.

Both Sides is based on the perspective of an entrepreneur and is now part of the largest and most active fund in California.

15. Sales Hacker

Follow Sales Hacker on Twitter: @SalesHacker
Main SaaS Topics: SaaS Sales & Marketing

Founded by Max Altsuchuler, Sales Hacker focuses on B2B Sales and discusses sales innovation by bringing technological innovation to build high-velocity sales.

The main purpose of this blog is to bring awareness of sales development, enablement, engagement, management, operations, psychology, and technology.

Sales Hackers articles also offer industry insights for new entrepreneurs who are planning to enter the sales profession.

16. Predictable Revenue

Follow Predictable Revenue on Twitter: @motoceo
Main SaaS Topics: SaaS Marketing

Predictable Revenue is all about B2B Outbound Sales. This top SaaS blog offers articles on modern sales development and discusses how new sales teams can be developed without making it stressful.

With Predictable Revenue, you can find ways to improve your sales team, build and implement your own Bespoke Sales Book, and train your team.

17. The Vorsight BP Blog

Follow Vorsight BP on Twitter: @vorsight
Main SaaS Topics: SaaS Start-ups, Sales Training

Vorsight blog is all about B2B and B2G sales teams. Considered among the SaaS sales blogs related to sales and B2B, Vorsight will help you in learning the art of doing sales with confidence.

Vorsight has scheduled over 35,000 meetings and generated over $80 million in revenue for its clients since 2005. It’s all about converting insights by using Vorsight – a SaaS platform – in an efficient manner.

18. Inside Sales Experts Blog

Follow Inside Sales Expert on Twitter: @bridgegroupinc
Main SaaS Topics: SaaS Sales, SaaS Marketing

Inside Sales Expert is all about helping B2B tech companies by optimizing their sales strategies. Through its excellent articles, ISE offers knowledge on models, metrics, and motions that contribute to delivering scalable growth for tech niche companies as well.

This SaaS blog develops and shares the best available insights into the ongoing evolution of sales companies.

19. Ken Krogue’s Blog

Follow Ken Krogue on Twitter: @kenkrogue
Main SaaS Topics: SaaS Marketing, Sales

Co-Founder of InsideSales and a top contributor on Forbes, Ken Krogue set up this blog to share the best online selling practices. His articles are based on inside sales of online CRMs which come under the category of Software-as-a-Service.

With over 20 years of experience in the field, Ken has shared all his sales and marketing tactics on his blog, which he doesn’t update anymore.

You can also find different remote selling tactics in technological systems to increase productivity.

His blogs also include web-based sales and technological platforms used to increase productivity. If you are looking for the best SaaS blogs that discuss Inbound Marketing Leads, this is the correct link for you.

20. HubSpot Blog

Follow Hubspot on Twitter: @HubSpot
Main SaaS Topics: SaaS Sales, Marketing, Product Management

HubSpot blog is all about inbound marketing and content creation to attract prospective customers. This blog helps companies by discussing how companies can generate more web traffic through marketing, sales, service, and website.

HubSpot’s main target market is businesses that are establishing an online market so with its articles, you can learn about SEO, email marketing, sales qualifications, sales process, sales prospecting, and customer experience.

21. Buffer Blog

Follow Buffer Blog on Twitter: @buffer
Main SaaS Topics: SaaS Branding, Social Media Marketing

The Buffer Blog is all about making SaaS sales via social media. Buffer, itself, is a social media scheduling app that helps organizations in getting better reach. In fact, it has brought over $4 million annual revenue for about 1 million years in the last 2 years.

Buffer blog educates companies about how they can utilize online platforms to market their products and utilize SMM to reach a greater audience.

22. Neil Patel Blog

Follow Neil Patel on Twitter: @neilpatel
Main SaaS Topics: SaaS Marketing, Online Business

Co-founder of Hello Bar and Crazy Egg, Neil Patel has established this blog to help companies grow their revenue by establishing an online presence.

With his top SaaS blogs, you can learn information like how you can promote an event online or how Google Analytics works, and how you can extract useful insights from it.

Neil Patel’s blog also educates users about building sales and marketing strategies from scratch using conversion funnels and content marketing.

23. Andreessen Horowitz

Follow Andreessen Horowitz on Twitter: @a16z
Main SaaS Topics: SaaS Sales, Entrepreneurship, Technology Business

A16z is all about the future of technology and how you can embed software services, such as SaaS, to stay relevant in the industry.

The main topic of Andreesen’s blog is Enterprise and SaaS where he discusses the future of work, building SaaS companies, and how companies can utilize cloud computing to offer efficient services for their consumers.

A16z blog also includes discussion on fintech, gaming, crypto, and blockchain along with important SaaS topics. The blog includes a variety of podcasts, reports, articles, and newsletters regarding the latest tech trends that are shaping B2B and enterprises.

24. Process Street Blog

Follow Process Street on Twitter: @processstreet
Main SaaS Topics: SaaS Marketing, Business

Process Street blog is all about marketing strategies to adopt, and how to run a successful SaaS company. The blog is aimed at educating the audience about how technology works for businesses.

You will find articles regarding OLA (Operational Level Agreements), No Code Workflows, HR Planning Softwares, and much more.

The main theme is to help businesses in shifting towards digital platforms.

25. First Round Review

Follow First Round on Twitter: @firstround
Main SaaS Topics: SaaS Marketing, Product Sales

This SaaS blog is all about discussing tips for future product leaders and entrepreneurs on how they can craft their team at every stage to fit the hyper-growth market.

First Round articles discuss SaaS management techniques to help organizations shape their inbound strategies and generate insights to build products according to user demands.

How to Sell SaaS in 2023? 💰

SaaS is short for Software as a Service, which is typically cloud-based software that is licensed and centrally hosted. Simply put, it is a group of services made available to users on the internet.

Some basic examples include email, calendars, and office tools (such as those offered by Microsoft Office 365).

Over time, organizations have restructured globally with an impending digital revolution. In fact, a recent survey suggests that in the year 2020, 85% of small businesses are expected to invest in SaaS solutions.

So what are some of the strategies that you can adopt to get ahead in the game? Well, we have researched and summarized the crux for you!

Here are 4 ways how to sell SaaS in 2023:

1. Leverage trial signups

A successful approach to selling your SaaS is to be able to market it well and help it reach a wider audience. Most SaaS sales blogs and SaaS marketing blogs will outline how you need to call customers immediately to improve your reach rate.

Several companies and start-ups that aim to offer SaaS usually don’t call interested clients that have signed up for the trial until the very last day that their trial expires.

As a business, your objective is to ensure that the customers remain part of the loop – prospective customers are just a phone call away!

2. Offer short trial periods for your SaaS product

According to the Close Blog, your trial period should typically not exceed the length of 14 days, on average.

2 weeks is ample time to evaluate a product. Anything more than this is hurting your business and offering services without actually making any money out of it.

In fact, many authentic data surveys suggest that most people don’t even utilize the entire free trial period time made available to them which means that they also don’t return to buy the entire software package.

If your trial period is short, the customer will understand the value of time by shortening the sales period and therefore take the trial period more seriously.

3. Focus on giving high-quality demos

The problem with a lot of demos is how they are too long and go too much in-depth about every single detail that the start-up’s particular SaaS offers.

Keep your demos short, sweet, and simple. 15-20 minutes is long enough to hook interested viewers who may become actual customers.

Some of the best SaaS blogs explain that when you have hour-long demos, they fall into the category of SaaS ‘tutorials’ and compromise on the quality of the demo. To earn the customer, you need to understand the customer – keep their attention with short demos.

4. Be careful when awarding discounts

The concept of discounting prices to increase demand and consumption doesn’t hold true for SaaS.

It doesn’t look good for your SaaS brand image if you constantly offer discounts as it makes you come across as a desperate and struggling startup and customers will pick up on this.

They also make customers less likely to want to return to the original price when the discount ends, leading them to become interested in competing SaaS brands.

For reliable revenue cost estimation, you should be more careful when awarding discounts to clients.

The Most Successful SaaS Entrepreneurs of 2023 🎖️

1. Satya Nadella – Microsoft

Satya Nadella, Chief Executive Officer of Microsoft – has been leading the firm since 1992. Nadella is largely credited for transitioning Microsoft from a windows-centric company to a cloud-first enterprise.

The current era demands SaaS, and Nadella was able to shape Microsoft into that direction promptly.

As CEO of the company, Nadella keeps the main focus on customer’s needs, and actively seeks diversity to bring out the newest ideas into the market.

2. Sundar Pichai – Alphabet

An Indian one-man army, Sundar Pichai, is CEO of both Google LLC and Alphabet. As an engineer, Sundar’s main focus has been to involve innovative products in the company such as Chrome OS and Google Chrome.

Sundar’s popularity as an entrepreneur in SaaS marketing blogs is mainly due to his efforts in introducing diverse products.

He is responsible for the making of cloud-friendly products such as Google Pack and Google Gear since his appointment in 2014.

3. Stephanie Carullo – Box

CEO of Box, an internet application software, Stephanie Carullo is well-known for her innovative work approach since joining in 2017.

Owing to her extensive experience in management with Apple, IBM, and Telstra, Carullo is all set to lead the transition of Box from a cloud consumer app to a broader Enterprise Cloud Management Platform.

As the current era calls for technological revolution and shifts towards SaaS, Carullo is set for working with Cloud Content Management.

4. Stewart Butterfield – Slack

Born in 1973, Daniel Stewart Butterfield is the co-founder of Flicker and Slack. Stewart co-founded Slack in 2014, and since then, has been utilizing his entrepreneurial and technological skillsets to lead the company as the era of technology demands.

This particular software, Slack, is a team application that brings teams together and offers organizational agility.

Owing to Stewart’s vision, the company is working as a cloud-managed platform to manage overseas teams and making collaboration and communication simpler for all.

5. Dan Springer – DocuSign

Owing to his extensive experience in innovation and specifically the SaaS industry, Dan Springer has contributed to bringing hyper-growth technologies across DocuSign.

Under Springer’s leadership, DocuSign has delivered a fast, secure set of digital transformation services to millions of consumers.

Springer also serves as a board member for many multi-million dollar private and public companies such as YuMe, Heighten, and Persado.

6. Ben Chestnut – MailChimp

Co-founder and CEO of MailChimp, Ben Chestnut, is well-known for his tech start-up routines. He has evolved this company as a bootstrapped, notable outlier, with revenues over $700 million as of 2019.

Ben is well-known for creating innovative products that aim to empower customers.

MailChimp itself is a SaaS email marketing Software Company that was established in 2001 and now facilitates over a million global users.

7. Diana McKenzie – Workday

Workday is an on-demand financial management software vendor (originally founded by David Duffield) operating under the leadership of Diana McKenzie.

During her work tenure at this company, Diana has reframed IT as business technology.

Diana joined Workday, about 5 years earlier, as the first-ever global CIO (Chief Information Officer) and has been contributing greatly to this startup.

Her department works increasingly on product insights to generate better solutions for the customers.

8. Therese Tucker – BlackLine

With over 25 years of relevant experience under her belt, Theresa is focusing on automating bank processes and lowering stress levels for internal auditors.

What makes Therese Tucker stand apart, is her technological ingenuity along with financial acumen that has combined to make the work of thousands of accountants much more efficient.

By focusing on business performance, smart decisions, and competitiveness, Therese has shaped BlackLine as a financial control and automation software company.

9. Marc Benioff – Salesforce

At the age of 15, Marc Benioff sold her first software-based article for $75, and at the age of 25, he became a millionaire. This tech mogul is the co-founder of Salesforce; an extremely popular enterprise cloud computing company.

This company has helped in popularizing the SaaS business model for integrating corporate philanthropy. Benioff realized that enterprise solutions can be made much cheaper by leveraging the cloud, and that’s what he did exactly!

As early as in the 2000s, Benioff revolutionized the tech industry by introducing salesforce.com. Today, the company contributes to the community via the ‘1-1-1 model’ which translates to 1 percent of equity, 1 percent of the product, and 1 percent of employee hours – all back to the community.

10. Tobias Lütke – Shopify

Often called ‘Canada’s Tech Scene Savior’ in best SaaS blogs, Tobia Lutke is the co-founder of one of the most popular selling tools, Shopify. The Shopify software has over one million companies selling their products by utilizing it.

Tobias started Shopify in 2006 to allow companies to sell their products online by helping in branding, analyzing performances, and even managing orders. Shopify created around $1 billion in revenue in the year 2018 and is continuing to grow.

This platform utilizes cloud computing to keep a database of all products available online which has not only made it cheaper but also very convenient to use.

Conclusion

Knowledge is power — and also free. The internet has teemed with abundant blogs and resources where you can find valuable information and guidance on SaaS topics within just a few clicks.

Once you get to subscribe to the blogs that are actually industry leaders, it becomes easier to get updated than ever.

Also, following blogs and their authors who actively engage on Twitter can provide you an invaluable platform to get in touch with the industry experts. If there’s any specific time to begin learning about SaaS products, that time is now.

Before You Leave...

25 Best SaaS Blogs & Entrepreneurs You Should Follow in 2023