While SEO can seem daunting, we present to you some of the best SEO tools available today that can make your next SEO strategy fierce in just a matter of minutes. Moreover, to learn more and continuously polish up your skills we recommend to you the 10 best SEO experts that you need to follow to stay up to date and get the best advice.
Search Engine Optimization (SEO) is a dire need for businesses today if you wish to be discoverable on the web. With a plethora of websites now presents online it is easy for your business to get lost and disappear unless you make use of some killer SEO tactics.
The 10 Best SEO Tools & Apps for Small Businesses in 2019:
SEMrush started as one of the best keyword research SEO tools but it has since grown to be one of the best SEO software comprising of an all in one solution. Furthermore, it also provides other marketing features making it a complete marketing suite for businesses.
- Competitor insights
- Global Keyword checker
- Backlink checker
- SEO writing assistant
The free version allows keyword analytics, 10 keyword results per search and 10 SEO idea units.
Priced at $83.28/month billed annually to $99.95/month billed monthly and comes with 10,000 results per search, 100,000-page crawls/month and tracking of 500 keywords.
Priced at $166.62/month billed annually to $199.95/month billed monthly and comes with 10,000 results per search, 300,000-page crawls/month and tracking of 1500 keywords.
Priced at $333.28/month billed annually to $399.95/month billed monthly extends the limits and includes 30,000 results per search, million-page crawls/month and google studio integration.
For a custom solution for a large organization, SEMrush can be contacted to get a tailor-made pricing plan as per your requirement.
Known as one of the best SEO tools for checking backlinks, Ahrefs is an extremely powerful tool for building your SEO strategy. Determine competitor’s keywords, find the most linked content from your industry, conduct a comprehensive site audit, compare domains and so much more with Ahrefs – the best marketing software!
- Keyword research for 170 countries
- Shows competitors backlinks and keywords
- Backlink and keyword real-time notifications
- Position tracking
Priced at $82/month billed annually to $99/month billed monthly includes 500 keyword tracking, 10,000-page crawls and 25 domains.
Priced at $149/month billed annually to $179/month billed monthly includes 1500 keywords tracking from 5 locations, 500,000-page crawls and top 100 ranking index.
Priced at $332/month billed annually to $399/month billed monthly includes tracking of 5,000 keywords, 1.25 million-page crawls, 200 daily keyword reports and allows 3 users.
Priced at $832/month billed annually to $999/month billed monthly is for 5 users with 10,000 tracked keywords, 2.5 Million-page crawls, 1000 keyword reports per day and 100 websites.
If you are in search of long-tail keywords to easily rank high for low difficulty keywords than KWFinder is your ultimate choice. It is one of the best SEO tools for selecting your keywords and it allows search by keyword along with domain search to discover what keywords your competitors are ranking for.
- Discovers long-tail keywords
- Hunts Competitor’s keywords
- Finds keyword ideas with Google Suggest
- Organizes and filters keywords
Priced at $29.90/month billed annually and $49 if billed monthly comes with 100 keyword/day and 25 competitor keywords per search.
Priced at $39.90/month billed annually and $69 billed monthly with 500 Keyword/day and unlimited competitor keywords search.
Priced at $79.90/month billed annually and $129/month billed monthly with 1200 Keywords/day and 700 keyword suggestions and unlimited competitor keyword search.
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A tool by Neil Patel, Ubersuggest is one of the best SEO tools for small businesses and it is absolutely free. No payments, registrations, signups or installs are required making it extremely simple to use. It started as an excellent tool for keyword research but now offers multiple features to conduct a thorough SEO analysis.
- Competitors overview
- Keyword suggestions
- Content ideas
- Prospects for backlinking
Ubbersuggest is free of cost keyword generator and tool with SEO analyzer and free backlink checker.
Moz by Rand Fishkin is a high-level tool making it one of the best SEO tools for agencies and experts. It is a full SEO service power station providing insights about keywords rankings, generating backlinks, how website performance can be improved and more. It relies on more than 1 search engine to provide actionable data.
- Site audit with improvement suggestions
- Site ranking checker per keyword
- Keyword research tool
- Backlink analysis tool
Priced at $79/month billed annually and $99/month billed monthly with 5 campaigns and 150 keyword queries per month
Priced at $143/month billed annually and $179/month billed monthly with 10 campaigns and 5,000 keyword queries per month
Priced at $199/month billed annually and $249/month billed monthly with 25 campaigns and 15,000 keyword queries per month
Priced at $479/month billed annually and $599/month billed monthly with 50 campaigns and 30,000 keyword queries per month
As the name suggests, SpyFu is the go-to tool to spy on your competitors making it one of the best marketing software. It covers all your search engine marketing needs in one tool by combining SEO and PPC marketing requirements for Google, Yahoo, and Bing. From SEO keywords, backlink and competitor analysis, SpyFu also provides multiple options for PPC keyword and competitor research.
- Research competitors historic and current ads
- Compare competitor’s SEO and PPC strengths
- Keyword & backlink analysis tool
- Domain overview
Priced at $33/month billed annually and $39/month billed monthly with 5000 keywords weekly, 250 sales leads and 10,000 top lists results.
Priced at $58/month billed annually and $78/month billed monthly with 15,000 keywords weekly, 500 sales lead and custom branding reporting.
Priced at $199/month billed annually and $299/month billed monthly with 40,000 keywords weekly, 2000 sales leads 10,000 API rows returned among other features.
WooRank is the best SEO rank tracking software providing a quick analysis of any website and a complete checklist with a list of possible improvements. Apart from website rankings, you can also use WooRank to view online visibility for SEO, social media, mobile and much more. If you lack visibility in any way you will also be provided with solutions in a prioritized list!
- Keyword tool
- Website comparisons
- SEO monitoring
- Social media analytics
Priced at $59.9/month billed monthly with tracking of 50 keywords, up to 2000 pages of site crawl, online support and availability in 6 languages.
Priced at $179.9/month billed monthly with basic features and up to 5 website projects SEO handling, 250 keywords tracking and 10,000-page crawls.
Obtain the best SEO ranking software for your team priced at $249.99/month billed monthly with all basic and professional features and additional keywords and page crawls.
SEOQuake is a powerful browser extension by SEMrush serving as an excellent SEO website audit tool. Moreover, it is absolutely free! With SEOQuake you can instantly review any website for multiple SEO parameters in real-time displayed in only a matter of seconds. Results can easily be saved and compared, making your life easier.
- Shows number of visitors along with traffic history
- Shows ranks for SEMrush, Alexa, Google and Bing
- Shows Facebook likes
- Shows amount of backlinks
SEOQuake is a browser toolbar free of cost which allows quick SEO audit, comparison of domains and URLs and export of all data into a file.
If you require a tool to conduct technical SEO audits, Screaming Frog is one of the best SEO tools to try this year. Its site audits are super-fast and its powerful abilities allow you to discover broken links, redirects, duplicate content, page titles and metadata, review robots and a lot more to help you make the best decisions for your website.
- Integrates with Google Analytics
- Provides real-time site audit data
- Generates XML site maps
- Conducts a thorough site audit
The free version of Screaming Frog comes with limited access to features with only 500 crawl limits.
Priced at £149/year, comes with unlimited crawls, custom source code search, google analytics and technical support.
Serpstat is one of the best SEO software as it comprises of an all in one SEO solution – this makes it the perfect choice for marketing companies and digital agencies. Apart from providing every SEO functionality that you can think of involving SEO tasks and analyzing competitors, it also organizes and keeps track of all your projects, their history, and their analytics.
- Keyword research
- Backlink analysis
- Site audit & rank tracking
- Competitor research
Register to get free limited access allowing a daily limit of 30 queries and access to Position Tracking and Site Audit features.
Priced at $55.20/month billed annually and $69/month billed monthly with 15,000 keywords tracking, 1500 keyword clustering and analysis of 10 Projects.
Priced at $119.20/month billed annually and $149/month billed monthly with 60,000 tracked keywords, branded report and 3 team management access among other features.
Priced at $239.20/month billed annually and $299/month billed monthly with 150,000 keywords tracking, 5 team management and technical support on phone.
Priced at $399.20/month billed annually and $499/month billed monthly with 300,000 tracked keywords, 7 team management and all the features from other payment plans.
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Top 10 SEO Experts and Gurus of 2019
1. Rand Fishkin – Moz
Rand Fishkin is the co-founder of one of the best SEO software companies, Moz where he served as CEO till 2018 after which he started another company called SparkToro which focuses on data and discovering target audiences. Furthermore, Rand is also the author of ‘Lost and Founder – A Painfully Honest Field Guide to the Startup World’ and speaks around the world on topics relating to marketing and entrepreneurship.
Rand often contributes to his blog for Moz and Sparktoro and who better than him to follow updates in the world of SEO. The success of Moz speaks out loud about his passion for SEO and his constant contributions to the field coupled with his outstanding expertise puts him on the list of our SEO gurus!
2. Neil Patel – Neil Patel Blog
When researching anything related to SEO, Neil Patel is one name that you will definitely come across – he is that good. He entered the world of SEO when multiple strong players were already dominating it and he found his way through and scored to the top. He is the author of multiple guide books on the subject including ‘The Advanced Guide to SEO’.
Neil has worked as a professional for industry leaders such as Google, Microsoft, Amazon, NBC and more helping them scale their marketing efforts. He is the co-founder of Kissmetrics, Crazy Egg, Hello Bar, and Neil Patel Digital. Neil has also acquired multiple remarkable titles such as the New York Times bestselling author, top web influencer by Wall Street Journal, top 10 marketers by Forbes and more!
3. Brian Dean
Brian Dean is the founder of one of the most famous blogs – Backlinko. His inspiration came from not finding good enough material online so he decided to create something that people would want to read. It has grown to be the best SEO resource out there packed with tons of information including best marketing software and tools.
Brian’s SEO solutions are up-to-date, unique and clear, and guarantee success. His years of SEO experience projects in his blog making it highly relevant for anyone to learn or improve their SEO skills. If your traffic is struggling or you require knowledge of best SEO practices, you must follow Brian Dean on Backlinko.
4. Matt Cutts
Matt Cutt’s joined Google in 2000 as a software engineer and grew to head their Webspam team for many years. His many contributions to Google also include Google SafeSearch and working on search quality. After Google, he moved to US Digital Service and is their acting administrator.
Matt is a strong computer engineer and SEO is one of his great skills, having worked as an engineer for one of the top search engines. The Wall Street Journal describes him as “Matt Cutts: who is to search results what Alan Greenspan was to interest rates”.
5. Danny Sullivan – Search Engine Land
Danny Sullivan is working at Google and his main aim and job role is to help the public understand Google search and help Google hear public feedback and improve accordingly. Though now retired, Danny was an avid writer and journalist. Serving as an advisor now, he is the co-founder of Third Door Media which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events.
Having worked as a search journalist, Danny’s expertise on the topic of SEO is unquestionable. His extensive experience with SEO dates back to 1996 when he wrote “A Webmaster’s Guide To Search Engines”. Since then he has acquired and shared a wealth of information relating to search engines making him a complete SEO guru.
6. Barry Schwartz – Search Engine Land
Barry Schwartz is the owner of RustyBrick which offers multiple online marketing solutions utilizing the best marketing tools. He is also a news editor at Search Engine Land and is the founder of Search Engine Roundtable – one of the best blogs for search engine marketing (SEM) providing a holistic view of search engines and their marketing.
Barry has over 15 years of experience with search and his immense wealth of knowledge and contributions to SEM grant him the title of top ten SEO gurus. He speaks all over the world at SEM conferences and has advised many top players such as Google, Yahoo Search, Bing and others. In 2018 Barry was granted the “US Search Personality of the Year” award by US Search Awards.
7. Andy Drinkwater – IQ SEO Ltd.
Starting off as a copywriter then moving towards UX, now Andy Drinkwater is an SEO expert, owner of iQ SEO – working with multinationals around the globe as a freelance consultant to deliver incredible SEO strategies. His major focus lies on the technical aspects of SEO and he is one of the best SEO resources in the field with 19 years of experience.
Andy is a constant learner and enjoys the challenges that changes in search engine marketing and algorithms bring. He likes to stay at the top of his game and also impart his knowledge. He writes for multiple magazines and speaks at noticeable events and is involved in webinars and podcasts. He is a top 10 contributor to MOZ.
8. Cyrus Shepard – Zyppy
Founder of the famous digital media company, Zyppy and having worked at Moz, Cyrus Shepard is a highly experienced SEO strategist, digital marketer, speaker, and writer. His passion involves building successful websites for customers and helping them be at the top of search results. He has worked for multiple startups and fortune 500 companies.
Cyrus’s blog on Zyppy has the aim to educate people about the greatest and up-to-date SEO best practices, for absolutely no cost. Rather than sales, Cyrus believes in using the power of search to deliver exactly what people are looking for, at the perfect time, and his vast experience makes him a search expert.
9. Vanessa Fox
Currently, Vanessa Fox is the CEO at Keylime Toolbox which offers some of the best SEO tools such as the ability to combine Google Analytics and Webmaster data, analyze ranking trends and bot crawl behavior to uncover detailed SEO insights. Vanessa was also one of the creators of Google Webmaster Central, founder of Nine by Blue – a search analytics firm and author of “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy”.
If you are looking for tips to make your business survive in the 21st century, where online marketing and search engines define the marketing landscape, then you must follow Vanessa. She provides easy to understand SEO tutorials and her in-depth understanding of Google, Yahoo and Bing is something we can all learn from.
10. Avinash Kaushik
Avinash Kaushik is a digital marketing evangelist at Google for the past 12 years. He is also the co-founder of Market Motive Inc which offers education and training related to online marketing. Moreover, he is also the author of two books: Web Analytics an Hour a Day and Web Analytics 2.0. Avinash loves to teach and convey his knowledge of SEO, analytics and digital marketing.
While Avinash is majorly known as the guru of analytics, we still included him in the list of SEO experts because without analytics you cannot build any SEO strategy. Avinash is the go-to expert to learn how your data can fuel your SEO strategy and how the effects of your SEO can be quantified.
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